2008
DOI: 10.28945/450
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Resonance within the Client-to-Client System: Criticality, Cascades, and Tipping Points

Abstract: Resonance refers to the ability of a rigorous and relevant message to inform and impact a client. In multi-client systems, a critical part of achieving resonance is client-to-client informing. The paper examines this process, developing three alternative models. The Criticality model depends upon the message's ability to motivate clients to resend it; it is most applicable to simple sticky messages, such as rumors and urban myths. The Information Cascade model is client-motivated and depends heavily on the rec… Show more

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Cited by 5 publications
(5 citation statements)
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“…The remainder results from face-to-face informing within the client community (Gill, 2008b). If we view informing external clients as being an essential part of the research process, it then follows that identifying those individuals who can play particularly prominent roles in face-to-face diffusion activities within the client community would be highly beneficial.…”
Section: Roles For Professional Doctoratesmentioning
confidence: 99%
“…The remainder results from face-to-face informing within the client community (Gill, 2008b). If we view informing external clients as being an essential part of the research process, it then follows that identifying those individuals who can play particularly prominent roles in face-to-face diffusion activities within the client community would be highly beneficial.…”
Section: Roles For Professional Doctoratesmentioning
confidence: 99%
“…Key to Gill's model is that we must appeal to the whole person, cognitive, emotional and visceral, to whom the message is being aimed to achieve resonance. Gill states that “ If a message does not quickly resonate with an individual recipient, the recipient is unlikely to put forth the effort required to become a subsequent sender .” arguing toward the higher levels of resonance as action (Gill, 2008).…”
Section: The Resonance Spectrummentioning
confidence: 99%
“…The cumulative graph of the transition frequently follows the familiar S-curve of the diffusion of innovations (Rogers, 2003). In many of the models for this type of process, a diversity of agent behaviors exist (Gill, 2008). An innovator agent, for example, is presumed to be far less attached to any given peak than the typical agent.…”
Section: VImentioning
confidence: 99%