“…While many organizations have formal code-of-ethics, there are individuals who are possibly more salient to the individual (e.g., someone in close contact with the individual that is bullying and getting away without intervention by someone in management). In fact, there are times when individuals, faced with an ethical dilemma, want to do the right thing based on their own values, but are overwhelmed by social forces to comply with the values of others in the organization (i.e., pluralistic ignorance) (Brief et al, 1991). Once again, by developing a quality organizational culture and supporting normatively acceptable behavior, accountability would lead to less bullying activities.…”