Resistance Against Beauty Standards Stereotypes and Representation of Women’s Beauty Through BLP Beauty Advertisement
Jhenika Tiara Tanca
Abstract:Advertising is a medium for conveying persuasive messages to promote a product or brand. Many advertisers strive to find interesting concepts to capture the audience's attention. The use of beautiful women in advertisements, especially in cosmetic ads, is a common occurrence. Eventually, these ads construct a media representation that reinforces stereotypes of women's beauty standards. One of the cosmetic advertisements that will be the subject of this research is the BLP Beauty #BLPMainCharacter ad on the off… Show more
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