Resilience Benchmarking: How Small Hotels Can Ensure Their Survival and Growth during Global Disruptions
Oleh Kolodiziev,
Oleksandr Dorokhov,
Valeriia Shcherbak
et al.
Abstract:This study aimed to develop a resilient benchmarking system for small hotels in Ukraine, designed to ensure their survival and growth amid global disruptions and local crises. Given the severe challenges associated with the COVID-19 pandemic and military actions, the resilience of the regional tourism business is particularly relevant. The methods used in this study, including factor and cluster analysis, taxonomy, and dendrograms, enabled the development of development programs for two clusters of hotels: tho… Show more
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