2013
DOI: 10.1016/j.tourman.2013.01.017
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Resident perceptions of a contentious tourism event

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Cited by 133 publications
(145 citation statements)
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References 51 publications
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“…Consistent with popular belief in marketing, motivation pervious customers is way less eff ortless cost-wise compare to acquiring new ones (Shoemaker & Lewis, 1999). Past researchers (Weaver & Lawton, 2002;Lau &Mckercher, 2004) have established the promotional spending of infl uencing repeat visitors to be at lower end compare to spending required to bring in noble visitors. Th us, repeat visitors are great saves of marketing spending.…”
Section: Introductionmentioning
confidence: 92%
“…Consistent with popular belief in marketing, motivation pervious customers is way less eff ortless cost-wise compare to acquiring new ones (Shoemaker & Lewis, 1999). Past researchers (Weaver & Lawton, 2002;Lau &Mckercher, 2004) have established the promotional spending of infl uencing repeat visitors to be at lower end compare to spending required to bring in noble visitors. Th us, repeat visitors are great saves of marketing spending.…”
Section: Introductionmentioning
confidence: 92%
“…Attracting previous customers is more cost-effective than gaining new ones (Shoemaker & Lewis, 1999). In tourism, the promotional costs of attracting repeat visitors are less than first time visitors (Weaver & Lawton, 2002;Lau & Mckercher, 2004). Moreover, preserving loyal customers is a crucial contributor to the profitability of business (Hsu et al, 2008).…”
Section: Introductionmentioning
confidence: 99%
“…At the same time, a reduction in concerns over safety and safeguarding of property for the majority of local stakeholders can be expected (Getz & Page, 2016). Moreover, the destination and its staged event can move from being a vernacular and parochial specialist heritage event to being a model for communities' development through tourism nationally and internationally, attracting new knowledge and social capital (see Getz, 2012;O'Sullivan & Jackson, 2002;Quinn, 2005;Weaver & Lawton, 2013).…”
Section: Event Continuity and Community Well-being 33mentioning
confidence: 99%