Researching Islamic marketing: past and future perspectives

Sandıkçı, Özlem

doi:10.1108/17590831111164778

Cited by 192 publications

(223 citation statements)

References 32 publications

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“…Muslim consumers are recognized as distinctive customers compared with the general users. Muslim consumers utilize specific resources, skills, and tools, which are pertinent and alluring to this particular target market (Sandikci, 2011). Therefore, the rise in numbers of the Muslim population and its behavior based on the involvement in finding products, including utilization of the particular resources or tools will be a real potential target market for the marketer.…”

Section: Marketing and Islamic Brandingmentioning

confidence: 99%

Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement

Daryanti¹,

Hati²,

Kusumawardhini³

2016

European Proceedings of Social &Amp; Behavioural Sciences

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The Islamic brand is closely linked to the faith, but the significant role of religiosity is sometimes overlooked. The current study will incorporate the issue in the analysis. The point in question is whether there is a significant influence of religiosity on Islamic brand purchase intention. The purpose of this paper is to examine the effect of religiosity on Islamic brand purchase intention as compared with the effect of product involvement and value consciousness. To investigate the relationship between the variables: religiosity, value consciousness, and product involvement, an explanatory research design was employed that involved an online survey of 176 Muslim women. The final questionnaire was made up of 30 items that consisted of the measures for product involvement (10 items), value consciousness (7 items), religiosity (10 items), and purchase intention (3 items). Based on a study of Indonesian consumers in the context of toiletry product purchases, the study found that religiosity and product involvement have no significant influence on Islamic brand purchase intention. Meanwhile, it is only value consciousness that has positive and significant influences on Islamic brand purchase intention.

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Section: Marketing and Islamic Brandingmentioning

confidence: 99%

Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement

Daryanti¹,

Hati²,

Kusumawardhini³

2016

European Proceedings of Social &Amp; Behavioural Sciences

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“…Furthermore, since marketing efforts have become gradually more globalised, understanding cross-cultural consumer psychology is now a goal of mainstream consumer research (Shavitt, Torelli, & Riemer, 2010). Thus, it is important for researchers to examine the interaction and http: //dx.doi.org/10.15405/epsbs.2016.11.02.17 eISSN: 2357-1330 (Sandikci, 2011).…”

Section: Problem Statementmentioning

confidence: 99%

“…According to Sandikci (2011), even though halal is the common denominator for all Muslims, their interpretation, negotiation and experience with the halal framework in daily life are vibrant and complex. Furthermore, since marketing efforts have become gradually more globalised, understanding cross-cultural consumer psychology is now a goal of mainstream consumer research (Shavitt, Torelli, & Riemer, 2010).…”

Section: Problem Statementmentioning

confidence: 99%

Understanding Halal Restaurant Patronage Intention: The Role of Perception, Culture and Religiosity

Fara¹,

Hati²,

Daryanti³

2016

European Proceedings of Social &Amp; Behavioural Sciences

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Restaurants providing halal (permissible according to Islamic jurisprudence) food are important to Muslims. However, many factors influence customers' intention to patronise halal restaurants. This study examines the antecedents of patronage of halal restaurants. The study questions whether there is an effect of perceived value, perceived usefulness and culture on the intention to patronise halal restaurants and whether religiosity moderates the relationship among these variables. The purpose of this study is to explore the factors that influence Muslim customers' intention to patronise halal restaurants. The study specifically investigates the relationships among perceived value, perceived usefulness, culture, religiosity and intention to patronise halal restaurants. The study is based on a sample of 323 halal restaurant consumers. The questionnaire measures the following variables: perceived value, perceived usefulness, vertical collectivism, horizontal collectivism, vertical individualism, horizontal individualism, religiosity and intention to patronise halal restaurants. The study shows that both perceived value and perceived usefulness have a direct influence on behavioural intention to patronise halal restaurants. In regards to the effect of collectivism and individualism, only horizontal collectivism and vertical individualism have a direct influence on purchase intention. The current study also finds that religiosity moderates the relationship among perceived value, perceived usefulness, horizontal collectivism and horizontal individualism with respect to behavioural intention. The study shows that the Muslim intention to patronise halal restaurants is influenced by the perceived value, perceived usefulness of halal restaurants and culture which is also moderated by the Muslim level of religiosity.

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“…Other popular concepts proposed to explain the economic trajectories of Islamic countries by the religion-driven 'moral filter' (Rice, 1999: 346) are the 'Islamic finance' that prohibits interest rates, sharing risks, gambling, etc. (Iqbal, 1997;Warde, 2000) and 'Islamic marketing' as a form of ethno-consumerism (Sandikci, 2011). The IWE has been tested on several samples: in Egypt (El-Kot and Burke, 2014), Iran (Chanzanagh and Akbarnejad, 2011), Malaysia (Ahmad and Owoyemi, 2012) and the United Arab Emirates (Yousef, 2000).…”

Section: Islamic and Protestant Work Ethicsmentioning

confidence: 99%

A comparative study of work ethic among Muslims and Protestants: Multilevel evidence

Shirokanova

2015

Social Compass

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This article deals with the recently revealed paradox that contemporary Muslims score higher on Protestant work ethic than contemporary Protestants. The author tests whether this phenomenon is supported by World Values Survey (WVS) data. According to Inglehart's theory of post-materialist shift, work ethic should be stronger in the developing societies where there is a lack of existential security. The author also tests whether the effects of the Protestant work ethic extend beyond the religious population of Protestant countries. The multilevel models built on 25,437 respondents in 55 countries show no significant difference in work ethic between Muslims and Protestants. Living in a historically Protestant society does not increase work ethic, but being religious in a Protestant society does. As countries develop, work ethic is likely to decrease. This poses further questions about the universal features of religious ethics and the non-religious factors explaining the economic progress associated with the Protestant work ethic. KeywordsIslam, multilevel analysis, Protestantism, work ethic, World Values Survey Résumé Cet article se penche sur un paradoxe révélé récemment au regard de l'éthique protestante du travail selon lequel les musulmans contemporains réussissent mieux que les protestants. Afin de vérifier ce paradoxe, l'auteure s'appuie sur les données

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Researching Islamic marketing: past and future perspectives

Cited by 192 publications

References 32 publications

Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement

Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement

Understanding Halal Restaurant Patronage Intention: The Role of Perception, Culture and Religiosity

A comparative study of work ethic among Muslims and Protestants: Multilevel evidence

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