Researching creative companies: lessons learned from a risk in design project

Jerrard, Bob; Barnes, Nick; Reid, Adele

doi:10.1386/cij.2.2.161/1

Cited by 2 publications

(4 citation statements)

References 12 publications

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“…ey also emphasized that the product design process is a strategic tool to improve competitiveness and plays an important role in the development of global supply chain strategy. Jerrard et al [8] pointed out that in the corporate structure (especially in small companies), the part of the designer does not have enough awareness of risks. When a risky design content is transmitted to decision-makers, it is easy for them to make wrong decisions due to the lack of professional judgment on design.…”

Section: Design Riskmentioning

confidence: 99%

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The Influence of Enterprise Design Risk Attitude on the Choice of Heterogeneous Open Innovation Alliance

Sun

Dong

Xin

et al. 2021

Mathematical Problems in Engineering

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The choice of open innovation alliance has a significant impact on avoiding potential design risk. In order to reduce the enterprise design risk, an evaluation index system of innovation capability, including design risk, is constructed by considering the aspects of design risk identification, risk response, and risk monitoring. Then, a design risk evaluation method based on the prospect theory and fuzzy TOPSIS method is proposed. Combined with the prospect theory, the influences of three different risk attitudes (risk-taking, intermediate, and conservative) on design decisions are analyzed. Finally, the evaluation system and method are applied to the design evaluation of digital welding power source, and its feasibility is verified by a numerical example. The results show that the conservative risk attitude is consistent with the closeness evaluation results, and the intermediate risk attitude is consistent with the risk-taking attitude evaluation results. Introducing the psychological risk factors of the subject into the design decision-making behavior can help enterprises to choose the innovation alliance, which is more in line with the actual needs and reduces the innovation risk to the greatest extent. The index system and evaluation method established in this paper can provide theoretical reference for enterprise design risk analysis.

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Section: Design Riskmentioning

confidence: 99%

“…When θ � 2.25, the positive and negative ideal solutions of the normalized matrix are calculated according to Equations ( 5) and (6). Calculate the Euclidean distance by equations ( 7) and (8). Finally, the prospect decision value can be obtained according to Equations ( 10)- (11).…”

Section: Example Analysismentioning

confidence: 99%

The Influence of Enterprise Design Risk Attitude on the Choice of Heterogeneous Open Innovation Alliance

Sun

Dong

Xin

et al. 2021

Mathematical Problems in Engineering

View full text Add to dashboard Cite

show abstract

“…Formalized risk assessment may be viewed as an important way to safeguard decisionmaking and may help to prevent unnecessary misjudgements. However, riskavoidance strategies are felt by some to limit the potential for innovation (Jerrard et al 2009). After all, isn't there an aspect of many types of product design and development, which is delightfully risky and intentionally unpredictable?…”

Section: Designmentioning

confidence: 99%

“…'Gut Feeling' (GF) is a familiar, social term. It has specifically been used by designers and new product developers when describing difficult to justify decisions and risks which do not readily conform to causal models of innovation and New Product Development (NPD) (Sadler-Smith and Shefy 2004;Jerrard et al 2008Jerrard et al , 2009.…”

Section: Introductionmentioning

confidence: 99%

Gut Feeling in Small Design Consultancies

2017

Self Cite

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A participatory study of product design teams in six design consultancies in the north west of the UK is described. Prior research indicates that designers and new product developers often attribute the term ‘Gut Feeling’ (GF) to decision-making that is perceived as difficult to articulate and typically outside acknowledged causal models. From the use of participant-observation to elicit detailed hindsight narratives, the notion of GF appears to be systemic within the early stages of the design development process. GF use represented the synthesis of causal and effective knowledge. Its value impacted new product design and development

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Researching creative companies: lessons learned from a risk in design project

Cited by 2 publications

References 12 publications

The Influence of Enterprise Design Risk Attitude on the Choice of Heterogeneous Open Innovation Alliance

The Influence of Enterprise Design Risk Attitude on the Choice of Heterogeneous Open Innovation Alliance

Gut Feeling in Small Design Consultancies

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