“…However, with all these alternative forms of impact measurement do allow for a degree of self-assessment (Wouters;Costas, 2012), and, indeed, scholars are growingly aware of the added value that altmetrics may have in their scholarly undertakings (Aung;Theng, 2017;Desrochers et al, 2018;Haustein et al, 2014;Sugimoto et al, 2017), their behaviour continues to be guided by traditional, productivity-and citation-based metrics (Kjellberg;Haider, 2018;Nicholas et al, 2018;Tenopir et al, 2015;Watkinson et al, 2016;Zheng;Theng, 2018). Inevitably so, of course, with academics typically still recruited, promoted and funded exclusively on the basis of their publication record and citation scores-based reputation (Alperin et al, 2018).…”