Research trends on the impact of digital transformation on the development of the tourism industry: A bibliometric analysis

Abstract

This comprehensive study is dedicated to the careful exploration and highlighting of a very specific and important research issue that is at the core of the impact of digital transformation on the multi-faceted tourism industry. The method used in this study is through a thorough examination of 206 related articles sourced from the Scopus database, this study utilized an elaborately designed data extraction process with an explicit focus on the thematic element of "Impact" within the broader spectrum of "Digital Tourism". The findings in his study found that although the bibliometric analysis shows a surge in publications addressing the impact of digital transformation, a more in-depth and detailed analysis yields a clear observation-a noticeable void in explicit attention to overarching research issues. These findings serve as a clear wake-up call, underscoring the critical and urgent need for future research to sharpen its focus, focusing on uncovering specific and pressing issues in this complex domain. One focal point that invites exploration relates to the complex interplay between digital transformation and the preservation of the authenticity of the tourist experience.