2011
DOI: 10.1007/s11192-011-0353-6
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Research trends analysis by comparing data mining and customer relationship management through bibliometric methodology

Abstract: There are few comprehensive studies and categorization schemes to discuss the characteristics for both data mining and customer relationship management (

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Cited by 42 publications
(19 citation statements)
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References 29 publications
(21 reference statements)
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“…The methodological approach used was a literature review based on bibliometrics (Førsund and Sarafoglou 2005; Tsai, 2011; Tan et al, 2010; Tsay and Zhu-yee 2011; Gumpenberger et al, 2012; Van Raan, 2012) and qualitative and quantitative analysis of the articles. The databases chosen to select the publications was portal ISI Web of Knowledge e Scopus for being comprehensive and multidisciplinary (and can be accessed via the portal Capes), and period of searches comprises 1990–2011.…”
Section: Introductionmentioning
confidence: 99%
“…The methodological approach used was a literature review based on bibliometrics (Førsund and Sarafoglou 2005; Tsai, 2011; Tan et al, 2010; Tsay and Zhu-yee 2011; Gumpenberger et al, 2012; Van Raan, 2012) and qualitative and quantitative analysis of the articles. The databases chosen to select the publications was portal ISI Web of Knowledge e Scopus for being comprehensive and multidisciplinary (and can be accessed via the portal Capes), and period of searches comprises 1990–2011.…”
Section: Introductionmentioning
confidence: 99%
“…39 Despite the fact that CRM has become widely recognized and a lot of authors have defi ned it from different points of view, 12,13,33,41 -46 there is no universally accepted defi nition of CRM. 42,45 For reference, some defi nitions of CRM that highlight its prominent role in intensifying customer value are as follows:…”
Section: Theoretical Background Crmmentioning
confidence: 99%
“…Finally, according to Tsai, 45 CRM can be defi ned as ' a universal process of gaining and remaining customers, with the support of business intelligence, to maximize the customer value to the organization ' .…”
Section: Theoretical Background Crmmentioning
confidence: 99%
See 1 more Smart Citation
“…The methodological approach used was a literature review based on bibliometrics (FØRSUNDA and SARAFOGLOU, 2005;Tsai, 2011;Tan et al, 2010;TSAY and SHU, 2011;GUMPENBERGER et al, 2012; VAN RAAN, 2012) and qualitative and quantitative analysis of the articles. The databases chosen to select the publications was portal ISI Web of Knowledge e Scopus for being comprehensive and multidisciplinary (and can be accessed via the Portal CAPES3 -Brazil), and period of searches comprises 1990-2011.…”
Section: Introductionmentioning
confidence: 99%