Research trends analysis by comparing data mining and customer relationship management through bibliometric methodology

Tsai, Hsu-Hao

doi:10.1007/s11192-011-0353-6

Cited by 42 publications

(19 citation statements)

References 29 publications

(21 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The methodological approach used was a literature review based on bibliometrics (Førsund and Sarafoglou 2005; Tsai, 2011; Tan et al, 2010; Tsay and Zhu-yee 2011; Gumpenberger et al, 2012; Van Raan, 2012) and qualitative and quantitative analysis of the articles. The databases chosen to select the publications was portal ISI Web of Knowledge e Scopus for being comprehensive and multidisciplinary (and can be accessed via the portal Capes), and period of searches comprises 1990–2011.…”

Section: Introductionmentioning

confidence: 99%

Activity-based costing in services: literature bibliometric review

Stefano

Filho

2013

SpringerPlus

View full text Add to dashboard Cite

This article is aimed at structuring a bibliography portfolio to treat the application of the ABC method in service and contribute to discussions within the scientific community. The methodology followed a three-stage procedure: Planning, execution and Synthesis. Also, the process ProKnow-C (Knowledge Process Development - Constructivist) was used in the execution stage. International databases were used to collect information (ISI Web of Knowledge and Scopus). As a result, we obtained a bibliography portfolio of 21 articles (with scientific recognition) dealing with the proposed theme.

show abstract

Section: Introductionmentioning

confidence: 99%

Activity-based costing in services: literature bibliometric review

Stefano

Filho

2013

SpringerPlus

View full text Add to dashboard Cite

show abstract

“…39 Despite the fact that CRM has become widely recognized and a lot of authors have defi ned it from different points of view, 12,13,33,41 -46 there is no universally accepted defi nition of CRM. 42,45 For reference, some defi nitions of CRM that highlight its prominent role in intensifying customer value are as follows:…”

Section: Theoretical Background Crmmentioning

confidence: 99%

“…Finally, according to Tsai, 45 CRM can be defi ned as ' a universal process of gaining and remaining customers, with the support of business intelligence, to maximize the customer value to the organization ' .…”

Section: Theoretical Background Crmmentioning

confidence: 99%

“…18,19,33 However, data mining techniques play an important role in Analytical CRM in a way that they can be considered as the core of customer knowledge creation. 18,23,42,44,45,64 Data mining is just one stage of a process that is so called Knowledge Discovery from Databases (KDD ). Therefore, in this study, KDD is employed as the kernel of the proposed CKM model for customer knowledge creation.…”

Section: Analytical Crm Supporting Customer Knowledge Creationmentioning

confidence: 99%

See 1 more Smart Citation

Proposing a customer knowledge management model for customer value augmentation: A home appliances case study

Sedighi

Mokfi²,

Golrizgashti³

2012

J Database Mark Cust Strategy Manag

View full text Add to dashboard Cite

Mohamad Mohsen Sedighiis a researcher at the Young Researchers Club, South Tehran Branch, Islamic Azad University. Taha Mokfiis a data miner and data mining trainer conducting plenty of research projects in Iranian companies. Seyedehfatemeh Golrizgashtiis a lecturer at South Tehran Branch, Islamic Azad University.ABSTRACT Customer Relationship Management (CRM) plays a prominent role in enabling businesses to meet their customers ' needs, and therefore it acts as a catalyst in the process of creating and delivering value to them. As CRM concerns managing customer knowledge, it can be considered as a subset of Knowledge Management (KM). Therefore, in this study, the effort has been made to propose a Customer Knowledge Management (CKM) process model to compensate the existing lack of a study integrating CRM and KM with the aim of customer value augmentation. In this CKM model, all forms of CRM are employed to support all the phases of CKM. Finally, a home appliances case is studied to illustrate the proposed CKM model.

show abstract

“…The methodological approach used was a literature review based on bibliometrics (FØRSUNDA and SARAFOGLOU, 2005;Tsai, 2011;Tan et al, 2010;TSAY and SHU, 2011;GUMPENBERGER et al, 2012; VAN RAAN, 2012) and qualitative and quantitative analysis of the articles. The databases chosen to select the publications was portal ISI Web of Knowledge e Scopus for being comprehensive and multidisciplinary (and can be accessed via the Portal CAPES3 -Brazil), and period of searches comprises 1990-2011.…”

Section: Introductionmentioning

confidence: 99%

Framework: Activity-based costing in services

Stefano

Freitas

2014

ReA UFSM

View full text Add to dashboard Cite

Organizations have a constant need to be prepared to continue competing, which shows the search for alternatives for their stay in the market. It has become a common goal in today's business environment, to improve efficiency and restructure organization, turning it effective. In this context, information about costs has become increasingly important to support and justify the process of decision-making. This article is aimed at structuring a bibliography portfolio to treat the application of the ABC method in service and contribute to discussions within the scientific community. The methodology followed a threestage procedure: Planning, execution and Synthesis. International databases were used to collect information (ISI Web of Knowledge and Scopus). As a result, we obtained a bibliography portfolio of 21 articles (with scientific recognition) dealing with the proposed theme.Keywords: Bibliometrics; Bibliography portfolio; Costs; Services.

show abstract

Research trends analysis by comparing data mining and customer relationship management through bibliometric methodology

Abstract: There are few comprehensive studies and categorization schemes to discuss the characteristics for both data mining and customer relationship management (

Cited by 42 publications

References 29 publications

Activity-based costing in services: literature bibliometric review

Activity-based costing in services: literature bibliometric review

Proposing a customer knowledge management model for customer value augmentation: A home appliances case study

Framework: Activity-based costing in services

Contact Info

Product

Resources

About