1997
DOI: 10.1287/isre.8.2.203
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Research Report: The Effectiveness of Multiple Dialogues in Electronic Brainstorming

Abstract: Members of brainstorming groups often pursue the same set of ideas rather than considering a wide and diverse range of ideas, which may reduce the number of ideas they produce. One way to reduce this cognitive inertia may be to encourage groups to engage in several simultaneous discussions or dialogues. This experiment, which studied groups brainstorming electronically, found that groups generated more ideas, more high-quality ideas, and more novel ideas when using multiple dialogues than when using single dia… Show more

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Cited by 62 publications
(45 citation statements)
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“…Many studies that did report both idea-quantity and idea-quality data either did not propose a theoretical relationship between the two constructs (e.g., Gallupe et al 1992;Gurman 1968;Petrovic and Krickl 1994) or cited Osborn's quantity-quality conjecture as the basis for the relationship (e.g., Dennis et al 1997Dennis et al , 1999. However, the conflicting results led others to begin exploring whether a theoretical foundation could be developed to explain and test the predictions of the quantity-quality conjecture.…”
Section: Review Of Ideation Literaturementioning
confidence: 99%
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“…Many studies that did report both idea-quantity and idea-quality data either did not propose a theoretical relationship between the two constructs (e.g., Gallupe et al 1992;Gurman 1968;Petrovic and Krickl 1994) or cited Osborn's quantity-quality conjecture as the basis for the relationship (e.g., Dennis et al 1997Dennis et al , 1999. However, the conflicting results led others to begin exploring whether a theoretical foundation could be developed to explain and test the predictions of the quantity-quality conjecture.…”
Section: Review Of Ideation Literaturementioning
confidence: 99%
“…Most other papers, however, do not argue the quantity-quality conjecture in terms of increasing returns; rather, they simply state that more ideas result in more good ideas (e.g., Dennis et al 1997;Shepherd et al 1996), which implies a linear ideation function (Fig. 1).…”
Section: Relationship Between Quantity and Quality In Ideationmentioning
confidence: 99%
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“…A second coder evaluated two randomly selected teams and interrater reliability was adequate at 93.8% [measured as 1 -(number of disagreements / (number of messages × number of behaviors))] indicating that the first coder was applying the coding scheme in a replicable fashion. 1 This formula has been used in previous research (c.f., Dennis et al 1997). We modified it to reflect our unit of analysisthe actual incidence of behaviors -by multiplying the number of messages by eight (which represented the actual number of behaviors).…”
Section: Leadership Behaviorsmentioning
confidence: 99%
“…ShyWiki can support different brainstorming sessions in parallel, one for each team working on a particular problem or category. In addition, an idea in a brainstorming session can be expanded in other brainstorming sessions in order to reduce the complexity and produce ideas with better quality [40]. Therefore, if there are many complex requirements, the problems related to them can be analyzed using nested brainstorming sessions.…”
Section: B Requirements Generationmentioning
confidence: 99%