Research recruitment: A marketing framework to improve sample representativeness in health research

Howcutt, Sarah J.; Barnett, Anna; Barbosa-Bouças, Sofia; Smith, L. A.

doi:10.1111/jan.13490

Cited by 7 publications

(7 citation statements)

References 37 publications

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“…The analysis was conducted, as outlined by Gale, Heath, Cameron, Rashid, and Redwood (2013), using NVivo version 11.3.2.779 to organise the data into matrices and to link summaries in the matrices to the full transcripts. Initial codes were identified after a critical review of the literature (Howcutt et al 2017b). Further themes were added after familiarisation with the data through transcription, conducted by SJH and hearing/reading the data multiple times.…”

Section: Discussionmentioning

confidence: 99%

“…We conducted a literature review of theories of research participation and trials of strategies to increase the recruitment of women to health research (Howcutt et al 2017b). Following this reading of evidence, the questions were designed to focus conversations around the following areas:…”

Section: Development Of the Topic Guidementioning

confidence: 99%

“…In a previous paper (Howcutt et al 2017b), we proposed a framework based on a model of consumer-decision making (Belch et al, 2012), viewing participants as active information-seekers who look for ways to perform current goals. The framework conceptualises recruitment as five stages: motivation to notice messages, perception of information, attitude formation, integration of interest in study and action, and poststudy evaluations.…”

Section: Introductionmentioning

confidence: 99%

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Lifestage differences in young UK women’s reasons for research participation

Howcutt

Barbosa-Bouças

Brett

et al. 2020

Health Promotion International

Self Cite

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Lifecourse epidemiology suggests that preconception is a valuable opportunity for health promotion with young women. Yet young women are less likely than older women to be research participants, limiting evidence about their needs and risks. Marketing data indicate that young adults are not engaged with one advertising strategy because they transition through three life stages: (i) limited independence and focus on own interests, (ii) increased independence and time with peers and (iii) establishing a home and family. The aim of this study was to explore whether these marketing lifestage categories could inform the tailoring of strategies to recruit young women. Three focus groups per lifestage category were conducted (49 women aged 16–34 years). Lifestage category (i) was represented by further education students, category (ii) by women in workplaces and (iii) by mothers. Questions explored participants’ lifestyles, identity, reasons for participation in the current study and beliefs about researchers. Three major themes were identified through framework analysis: profiling how young women spend their time; facilitators of participating in research and barriers to participating. Students and women in work valued monetary remuneration whereas mothers preferred social opportunities. Participants’ perceived identity influenced whether they felt useful to research. All groups expressed anxiety about participation. Altruism was limited to helping people known to participants. Therefore, the marketing categories did not map exactly to differences in young women’s motivations to participate but have highlighted how one recruitment strategy may not engage all. Mass media communication could, instead, increase familiarity and reduce anxiety about participation.

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Section: Discussionmentioning

confidence: 99%

Section: Development Of the Topic Guidementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Lifestage differences in young UK women’s reasons for research participation

Howcutt

Barbosa-Bouças

Brett

et al. 2020

Health Promotion International

Self Cite

View full text Add to dashboard Cite

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“…Howcutt and colleagues propose a marketing framework to improve recruitment [ 32 ]. Combined perspectives of marketing science and behavioral science focus on persuasion and decision making.…”

Section: Discussionmentioning

confidence: 99%

Advancing the Science of Recruitment for Family Caregivers: Focus Group and Delphi Methods

et al. 2019

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Background Successful recruitment of participants is imperative to a rigorous study, and recruitment challenges are not new to researchers. Many researchers have used social media successfully to recruit study participants. However, challenges remain for effective online social media recruitment for some populations. Objective Using a multistep approach that included a focus group and Delphi method, researchers performed this study to gain expert advice regarding material development for social media recruitment and to test the recruitment material with the target population. Methods In the first phase, we conducted a focus group with 5 social media experts to identify critical elements for effective social media recruitment material. Utilizing the Delphi method with 5 family caregivers, we conducted the second phase to reach consensus regarding effective recruitment videos. Results Phase I utilized a focus group that resulted in identification of three barriers related to social media recruitment, including lack of staff and resources, issues with restrictive algorithms, and not standing out in the crowd. Phase II used the Delphi method. At the completion of Delphi Round 1, 5 Delphi participants received a summary of the analysis for feedback and agreement with our summary. Using data and recommendations from Round 1, researchers created two new recruitment videos with additions to improve trustworthiness and transparency, such as the university’s logo. In Round 2 of the Delphi method, consensus regarding the quality and trustworthiness of the recruitment videos reached 100%. Conclusions One of the primary challenges for family caregiver research is recruitment. Despite the broad adoption of social media marketing approaches, the effectiveness of online recruitment strategies needs further investigation.

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“…Friedman et al, 2015;L.M. Friedman et al, 2015;Fry et al, 2017;Davison et al, 2017;Bartlett et al, 2018;Howcutt et al, 2018). However, while several longitudinal studies have reported impacts of disasters on their participant cohorts (La Greca et al, 1996;Warheit et al, 1996;Norris et al, 2006;Proctor et al, 2007;McGonagle et al, 2008;Lankenau et al, 2010;Satherley et al, 2015;Byrd-Bredbenner et al, 2017), few have addressed specific recruitment, retention or attrition issues associated with these impacts and their potential effect on results.…”

Section: Introductionmentioning

confidence: 99%

Recruitment and retention of participants in longitudinal studies after a natural disaster

McLeod

Horwood

Darlow

et al. 2022

Longitudinal and Life Course Studies

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Climate change and population growth will increase vulnerability to natural and human-made disasters or pandemics. Longitudinal research studies may be adversely impacted by a lack of access to study resources, inability to travel around the urban environment, reluctance of sample members to attend appointments, sample members moving residence and potentially also the destruction of research facilities. One of the key advantages of longitudinal research is the ability to assess associations between exposures and outcomes by limiting the influence of sample selection bias. However, ensuring the validity and reliability of findings in longitudinal research requires the recruitment and retention of respondents who are willing and able to be repeatedly assessed over an extended period of time. This study examined recruitment and retention strategies of 11 longitudinal cohort studies operating during the Christchurch, New Zealand earthquake sequence which began in September 2010, including staff perceptions of the major impediments to study operations during/after the earthquakes and respondents’ barriers to participation. Successful strategies to assist recruitment and retention after a natural disaster are discussed. With the current COVID-19 pandemic, longitudinal studies are potentially encountering some of the issues highlighted in this paper including: closure of facilities, restricted movement of research staff and sample members, and reluctance of sample members to attend appointments. It is possible that suggestions in this paper may be implemented so that longitudinal studies can protect the operation of their research programmes. Key messages <ul><li>Recruitment and retention of longitudinal study participants is challenging following a natural disaster.</li> <li>The long-lasting, global effects of the Covid 19 pandemic will increase this problem.</li> <li>Longitudinal study researchers should develop protocols to support retention before a disaster occurs.</li> <li>Researchers need to be pragmatic and flexible in the design and implementation of their studies.</li></ul>

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Research recruitment: A marketing framework to improve sample representativeness in health research

Abstract: This framework challenges researchers to investigate the goals of the potential participants when designing a study's advertising and procedures.

Cited by 7 publications

References 37 publications

Lifestage differences in young UK women’s reasons for research participation

Lifestage differences in young UK women’s reasons for research participation

Advancing the Science of Recruitment for Family Caregivers: Focus Group and Delphi Methods

Recruitment and retention of participants in longitudinal studies after a natural disaster

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