2021
DOI: 10.4236/ojbm.2021.93056
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Research on Xiaomi’s Internationalized Business Model

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Cited by 3 publications
(3 citation statements)
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“…Xiaomi Corporation is a Chinese company founded in 2010 (Beijing) to produce computer electronics and related software. In 2011, Xiaomi introduced the first smartphone, and by 2014, it became the largest market share of smartphones sold in China [21]. In 2021, Xiaomi grew into the second largest smartphone supplier worldwide after Samsung [22].…”
Section: Introductionmentioning
confidence: 99%
“…Xiaomi Corporation is a Chinese company founded in 2010 (Beijing) to produce computer electronics and related software. In 2011, Xiaomi introduced the first smartphone, and by 2014, it became the largest market share of smartphones sold in China [21]. In 2021, Xiaomi grew into the second largest smartphone supplier worldwide after Samsung [22].…”
Section: Introductionmentioning
confidence: 99%
“…Its global expansion offers new opportunities, but also poses risks that need addressing to succeed in new markets. To do this, Xiaomi had to localize its products and services, such as its Mi.com e-commerce platform and Mi Home stores (Wei & Long, 2021). By doing so, Xiaomi has gained market share in India and other emerging markets, expanding its customer base and increasing its brand recognition.…”
Section: People-driven Innovation: the Case Of Xiaomi Corporationmentioning
confidence: 99%
“…By doing so, Xiaomi has gained market share in India and other emerging markets, expanding its customer base and increasing its brand recognition. Additionally, Xiaomi has strategically partnered with local firms to help expand its business in foreign markets (Wei & Long, 2021).…”
Section: People-driven Innovation: the Case Of Xiaomi Corporationmentioning
confidence: 99%