Research on Visual Information Acquisition of Signboard in Shopping Mall Using Analogy With Illuminance Calculation (Part 2): Focusing on Noticeability

Abstract

This study focused on the predictability of signboard noticeability by using analogy with illuminance calculation. Light source that modeled eyesight attribution was incorporated under 3D lighting simulation of the experimental condition. Based on previous study on visibility and legibility, area, luminance contrast, font factor and number of letters were used to derive the induced sight amount. Using logistic analysis, threshold value to notice was calculated, which equaled to condition of visual acuity of 0.7. Experiment 2 was done to verify the threshold value.As a result, relationship between numbers of noticed people and points that exceeded threshold value was seen.

Research on visibility of interior display space in small shopping centre based on multi-software simulation

“…Researchers at UCL University earlier divided the three-dimensional space into a mean grid, and the connecting line between two points does not collide with the plane as visible [8]. Team of Kozaki explored the psychological visibility, legibility [9] and predictability [10] through a questionnaire survey, and makes it clear that the visibility is related to the appearance area of the display interface.…”