Research on Value Co-Creation New Business Model of Import Cross-Border E-Commerce Platform Ecosystem

Abstract

Since the outbreak of COVID-19, the cross-border e-commerce platform has been rising rapidly because of its unique advantages. However, with the widespread application of information technologies such as mobile Internet and big data, fundamental changes have taken place in consumer preferences, consumption patterns, and marketing channels in cross-border e-commerce platforms. They also change the logic of value co-creation (VCC). The platform can achieve survive, expansion, and sustainable development by realising the value co-creation of the whole platform ecosystem. Based on the perspective of the platform ecosystem, this paper uses the grounded theory analysis method and NVivo 11.0 software carries out three-level coding on the obtained original data, and finally summarises and extracts four core categories of value co-creation mechanism: connection and interaction of value co-creators, demand mining, resource integration, and system support. The first two categories reflect stakeholders’ internal connection and interaction mechanism, and the last two categories reflect the external support mechanism in value co-creation.

The effects of perceived effectiveness of e-commerce institutional mechanisms on customer stickiness: The role of customer value co-creation in ota platforms in Viet Nam

“…Then, Prahalad argued that the firms alone cannot create value because they need interacting with customers to generate thoughts 32 . Recently, growing number of scholars have considered value co-creation as an essential strategy for the ecommerce market [e.g., 13,[33][34][35][36] ]. ate conditions that safeguard transaction success", these mechanisms include "bureaucratic sanctions and safeguards that generalize beyond a given transaction and beyond specific sets of exchange partners" [ 37 , p.42].…”

“…The more effective institutional mechanisms are, the more diversified participation behaviors customers make 54,55 . In the situation of new business model of import cross-border e-commerce platform ecosystem, Chen et al emphasized the role of institution-based trust in fortifying customer participation 35 . Therefore, we propose the following hypothesis: (H1) PEEIM positively impacts customer value co-creation.…”

Analysis of the key influencing factors of China’s cross-border e-commerce ecosystem based on the DEMATEL-ISM method

“…In addition, combining the nature of the biological and environmental ecological system [12,13], the cross-border e-commerce ecosystem has an electronic business platform as the core and uses modern information technology, and cross-border e-commerce activities include logistics enterprises, foreign trade services, and cross-border payments. Such a series of cross-border trade enterprises and users gathered together on an electronic business platform play their respective roles and constantly communicate with their environment, thus forming a complex ecosystem with wide coverage and rich species [14,15]. In addition, with the continuous development of information technology, the cross-border e-commerce ecosystem can not only improve the overall efficiency of platforms but also further utilize the advantages of cross-border e-commerce [16], and its importance has received increasing attention.…”

Research on the Symbiotic Model of Supply Chains Based on the Logistic Expansion Model for E-Commerce Platforms

“…The nature of cooperation and competition among platforms and their participants is explored in depth, which in turn promotes sustainable value cocreation in supply chains [26]. After analyzing the impact of relationships among internal members, we consider the impact of cross-network externality on e-commerce platforms and cross-border e-commerce platforms [27] on competitive markets to coordinate cooperation among subjects within the system and subsequently create value together [28,29]. The evolutionary models of platform symbiosis may differ under the guidance of different participants' decisions, providing additional research perspectives on the development of the e-commerce platform ecosystem [30].…”