Research on Users’ Privacy-Sharing Intentions in the Health Data Tracking System Providing Personalized Services and Public Services
Shugang Li,
Kexin Peng,
Boyi Zhu
et al.
Abstract:The utilization of user privacy data in the health data tracking system (HDTS) offers numerous benefits for businesses and public services, contingent upon users’ privacy sharing intentions. However, previous research neglected users’ preferences for public services and focused mainly on personalized services. Additionally, traditional privacy calculus theory has a limited focus on data security, leaving gaps in understanding individual and societal aspects. This study aims to fill these gaps by examining the … Show more
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