Research on Transformation and Upgrading Strategy of Agricultural Products Logistics and Marketing Mode based on "Internet Plus"

Abstract

The advent of the Internet era, traditional forms of logistics and sales can no longer meet current needs, the network continues to penetrate the real economy, and changes in the market environment are forcing companies to reconfigure their Internet marketing. The "Internet plus" provides new opportunities for the development of agriculture and represents a new direction and trend of modern agricultural development. In the initial stage of China's special agricultural products logistics and marketing model, there are still some problems that need to be improved and solved. This paper discusses the current situation and problems of China's agricultural logistics and marketing development, researches on how to promote the transformation and upgrading of agricultural logistics and marketing mode and optimization strategies under the background of "Internet plus", and proposes some targeted development measures to promote China's rural economic development.