Research on the Transformation and Upgrading of Physical Retailers in Internet Era

Abstract

With the gradual expansion of the share of ecommerce in the retail market, it has brought tremendous impact on brick-and-mortar retailers. It has released the information of closing physical store. The overall performance of physical retailers is slump, and they are facing the transformation and innovation development. In this paper, the author analyzes the status quo of the development of physical retail enterprises, and explores the impact of Internet economy on the real retail industry. And then, the author puts forward strategies for the transformation and upgrading of physical retail enterprises.