Research on the Strategy of Using the All-Media Matrix to Shape and Promote ”Healthy Guangzhou” Cultural Brands

Huang, Min; Yi, Xiong

doi:10.1109/icuems50872.2020.00049

2020 International Conference on Urban Engineering and Management Science (ICUEMS) 2020

DOI: 10.1109/icuems50872.2020.00049

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Research on the Strategy of Using the All-Media Matrix to Shape and Promote ”Healthy Guangzhou” Cultural Brands

Min Huang

Xiong Yi

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Research on the Strategy of Using the All-Media Matrix to Shape and Promote ”Healthy Guangzhou” Cultural Brands

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References 6 publications

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