Abstract:This paper studies the supply chain system composed of online brand owners based on pure network sales to offline expansion, takes the single network channel model, establishes two dual-channel structure models of offline direct selling model and offline distribution model, and compares and analyzes the influence of different channel structures on the pricing, demand and optimal profit of supply chain members. Research shows that online brands in the offline sales development strategy choice and open offline s… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.