Research on the Reasons for the Widespread Popularity of MBTI Test among Chinese Undergraduate

Abstract

In the course of social communication, how to scientifically apply communication theory to obtain better communication effect is always a problem that the field of communication has to face. By interviewing Chinese college students, this study studied the reasons for the spread of MBTI personality test among college students, The interview questions include: first, how did you come into contact with MBTI; Second, how social media platforms contribute to your understanding of the MBTI; Third, if you do not test MBTI, will you feel uncomfortable when discussing MBTI with friends around you? What kind of discomfort will you feel? Finally, have your friends discussed MBTI on a large scale? And discussed the reasons for the wide spread of MBTI personality test in depth. This study concludes that opinion leaders in social relation play an important role in communication, that contemporary Chinese college students are suffering from serious social anxiety (that is, many students are unwilling to have communication barriers with their peers, etc.), that social media big data algorithms are recommended, and that social media exerts a subtle influence on interviewees. Through the study of its influence, the solution is obtained. In communication, we can use opinion leaders to a greater extent. In the study and life of Chinese college students, we can educate them on how to face social anxiety and how to properly use communication principles in normal social communication.