Abstract:In this study, Federer was selected as the research object to explore the reasons for his high brand value through the research method of literature research and content analysis. A detailed discussion of Federer’s Competitive strength, Personal Image, Brokerage Team Operations, and fan loyalty was conducted. The results show that the above four aspects play an indispensable role in forming the brand value of sports players. Good competitive strength can make athletes stand out from the crowd of players and be… Show more
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