Research on the Popularity of Cosmetics and its Future in Vietnam Marke
Abstract:Cosmetics are gradually becoming an indispensable necessity in life. Grasping that, many cosmetic brands are gradually appearing and occupying a large market, besides the 4.0 era has created many opportunities as well as presented competition in the industry. Currently, 90% of Vietnamese cosmetic enterprises are distribution agents of foreign partners. The purpose of this study is to investigate the preference for imported cosmetics by consumers in the Vietnamese market and to clarify the position of the forei… Show more
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