Abstract:Word-of-mouth communication plays an important role in consumers' purchasing decisions. With the rapid development of the Internet, social networks have become an important way for word-of-mouth communication. This study draws on the dynamic model of the spread of infectious diseases and establishes a model of word-of-mouth communication in social networks. By analyzing the characteristics of word-of-mouth communication in social networks, the process of withdrawing from the communicator group and becoming a c… Show more
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