Research on the Mechanism of Employee Customer Orientation on Return Behavior Based on E-commerce Platforms: The Mediation Role of Logistics Service Quality
Yang Li,
Ya-Ping Chiu
Abstract:With the rapid development of e-commerce, online shopping has gradually become mainstream, making people's lives more convenient and efficient, but it is also accompanied by the emergence of new problems. For example, merchants may send the wrong goods, delivery may not arrive on time, and consumers may not receive good feedback from merchants when they need after-sales service, all of which can lead to a continuous increase in return rates and the occurrence of return behavior. Meanwhile, in the e-commerce en… Show more
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