Research on the mechanism of emotional design in Chinese cultural and creative products

Abstract

The empowerment of design for cultural and creative products in the digital media era is further amplified by social media platforms,its emotional and subconscious impact on users is important and profound. In addition, the integration of cultural creativity into emotional design will become an important way to enhance regional and national cultural confidence. It is easy to see that product design with unique emotional design features will become an important driver of market development, but the research on the mechanism of the role of emotional design in cultural and creative products is still not clear and explicit.the paper compares four winning entries in the Cultural and Creative Product Design Competition and four commercial products in online stores through 176 valid questionnaires. The paper uses structural equations to analyze whether these criteria are accepted by consumers and the market, and whether there is a perception gap between the two .