Research on the Mechanism of Overseas Promotion and Translation by Chinese Publishing Houses from the Perspective of Sponsor
Linfei Li,
Yonglan Li
Abstract:Translation activities are usually influenced by various factors. Lefevere mentioned in “Translation, Rewriting, and the Manipulation of Literary Reputation” that translation activities are influenced by ideology, aesthetics, and sponsors, among which sponsors have the greatest influence on the translation activities. Sponsors are further divided into ideological sponsors, economic sponsors, and social status sponsors. Through the study from the perspective of sponsors, it is discovered that the government pla… Show more
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