Research on the Marketing Strategy of Bytedance Companies in The Internet Industry

Abstract

This paper aims to investigate the development mode of Internet enterprise service platforms and analyze the marketing strategies that affect their implementation. The research method involves theoretical and empirical analyses, drawing on the theoretical achievements and practical experiences of internet enterprises. Specifically, the paper focuses on ByteDance, a young and successful internet unicorn company that has created several popular products such as Toutiao and TikTok. It analyzes the company's business philosophy and purpose, product profile, SMB commercial marketing strategy, and the problems existing in its marketing strategies. The paper recommends that enterprises should strengthen their technology construction, create a flat management mode, improve their corporate social responsibility, and enhance their corporate culture concept. These recommendations are essential for the survival and growth of companies in the highly competitive internet industry. The paper concludes that in the context of "Internet +", the scale effect of the network economy is significant and the internet marketing market is rapidly developing, providing an excellent opportunity for companies to interact, cooperate, and integrate resources to achieve their goals.