Research on the Management Reform Path of Textile Manufacturing Enterprises Based on Digital Marketing

Abstract

With the implementation and development of China's digital economy strategy, the integration of the real economy and the digital economy has become a national strategy. The traditional textile manufacturing enterprise has gradually become the main direction of enterprise reform in the form of digital marketing. In the face of the increasing consumer demand of consumers and the gradually unbalanced market supply and demand of textile manufacturing enterprises in China, this paper uses the methods of generalization and case analysis to comprehensively expound the necessity of digital marketing reform for textile manufacturing enterprises from the aspects of policy, technology and industrial environment. According to the research results, it is necessary to construct a new path for future upgrading and development from the two dimensions of industrial upgrading strategy and universe marketing layout based on different perspectives of textile manufacturing enterprise management reform, and to shape a closed loop of digital marketing, thus further promoting the deep integration of digitization technology and textile manufacturing enterprise.