Research on the Integration Mechanism of Cultural Industry and Tourism Industry Based on the Coupling Coordination Degree Model

Abstract

This research constructs an index system and uses the entropy weight technique to calculate index weights in order to assess the growth level of the culture and tourist industries based on panel data of 31 Chinese provinces and cities from 2012 to 2022. A specific grade of coupling coordination level is provided, and the coupling coordination degree model for cultural and tourist industries is developed. The worldwide autocorrelation of the culture and tourism sector is investigated using the Moran index, and the industry’s overall development level is assessed using the entropy weight approach. A relevant empirical study was conducted to investigate the mechanism that encourages the deep integration of the tourist and cultural industries. The findings indicate that the global comprehensive development level of the national culture and tourism industry has tended to increase annually from 2012 to 2019. From 2012 to 2019, the development level of the tourism industry has almost doubled, while the cultural industry’s comprehensive development level has increased by 68.88%. The overall country’s province and city-specific spatial and temporal evolution traits related to the coupling coordination level are not high, and the global autocorrelation analysis Moran index is greater than 0 and less than 0.3, indicating a strong correlation between the integration of culture and the tourism industry across regions. The level of overall coupling and coordination between the tourism and cultural industries is trending upward, but in order to achieve high-quality, coordinated development and encourage the in-depth integration of these two sectors, more capital investment and policy support are required.