Research on the Innovation of Marketing Management Mode Under the Digital Transformation of Textile and Garment Enterprises
Jiahua Liu,
Zhenjian Liu,
Yunbao Xu
Abstract:With the rapid development of China’s economy, the proportion of people’s disposable income is increasing. The consumption of daily necessities is increasing day by day. The traditional marketing channels of the existing clothing industry have been difficult to meet the development needs of clothing enterprises and consumer consumption needs. In response to this problem, this research introduces in-depth learning into the digital transformation of garment enterprises, focusing on how to combine in-depth learni… Show more
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