Research on the Influencing Factors of Patent Commercialization in Chinese Enterprises under the Background of Association of Southeast Asian Nations

Abstract

With the implementation of the national "One Belt And One Road" strategy, ASEAN has become an essential partner for Chinese enterprises to "go global". The purpose of this paper is to help Chinese enterprises to develop appropriate patent commercialization strategies. On the basis of combing relevant documents, this paper adopts the research method of induction and summary. In the context of ASEAN, Chinese enterprises' patent commercialization strategy is mainly influenced by policy factors, market, technology, service and other factors. This paper argues that companies should strengthen cross-border cooperation in patent protection in order to seek policy support from ASEAN; secondly, in order to strengthen patent warning work, enterprises should improve the intermediary service system; third, companies should improve their independent innovation capabilities and form their own technological competitive advantages; on the whole, Chinese companies should strengthen strategic cooperation with ASEAN to achieve mutual benefit and win-win results.