2024
DOI: 10.3390/su16135535
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Research on the Influencing Factors of Cultural and Tourism Service Quality in Huizhou Area

Xin Wang,
Zimeng Yang,
Yanlong Guo

Abstract: This study investigates the elements that influence the quality of cultural and tourism services in the Huizhou region, seeking to improve the region’s tourism competitiveness and revive the growth of the local rural tourism industry based on the background of cultural and tourism integration. This article builds an evaluation index system for the influencing variables of culture and tourism service quality by choosing 20 indicators from three categories: public service quality, cultural service quality, and t… Show more

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