Abstract:Sports play an important role in daily life. Every year, thousands of people watch sports events on TV or on the Internet, in which football events attract more attention. The performance of a team may have a huge impact on its fan loyalty. Therefore, the purpose of this study was to explore whether the performance of a team will affect the loyalty of fans, and how to affect the loyalty of fans. Applying web crawler to collect spectators’ comments on the performance of the Chinese Men's National Football Team … Show more
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