2021
DOI: 10.3390/su13094906
|View full text |Cite
|
Sign up to set email alerts
|

Research on the Impact of Popular Tourism Program Involvement on Rural Tourism Image, Familiarity, Motivation and Willingness

Abstract: The purpose of this study was to investigate the influence of people’s involvement in tourism programs on the imagination and familiarity of rural tourism destinations, as well as the motivation and desire to visit them. The results were validated by using SPSS 22.0 and AMOS 21.0 statistical software to calculate and analyze the samples and to explore and infer the causal relationships. The results showed that: the degree of travel program involvement significantly correlated with familiarity and imagery of th… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

0
8
0

Year Published

2021
2021
2024
2024

Publication Types

Select...
9

Relationship

0
9

Authors

Journals

citations
Cited by 18 publications
(20 citation statements)
references
References 50 publications
0
8
0
Order By: Relevance
“…A good tourism program can help people get the most realistic and instant information about the various tourist destinations. It can also help boost the local economy by attracting visitors and developing tourism industries [29].…”
Section: Discussionmentioning
confidence: 99%
“…A good tourism program can help people get the most realistic and instant information about the various tourist destinations. It can also help boost the local economy by attracting visitors and developing tourism industries [29].…”
Section: Discussionmentioning
confidence: 99%
“…Duncan’s test in IBM SPSS Statistics 19 was used to analyze the differences in soil physicochemical properties among the treatments (M.-Y. Zheng et al, 2021 ) after one-way variance analysis (ANOVA) to detected significance. Based on ASVs data, microbial diversity analysis was performed on the sampled plots.…”
Section: Methodsmentioning
confidence: 99%
“…Travel intention is determined by several evaluated factors that influence the travel and travel behavior in an individual way (Jang et al, 2009). It is influenced by information and experiences from previous trips influencing people's perceptions and travel motivation (Zheng et al, 2021). In terms of motivational factors for rural tourism, the following categories of tourist can be identified: tourists who want to rest and recreate, tourists who are looking for contact with nature, tourists who would like to experience cultural activities and traditions, and tourists interested in gastronomy (Devesa et al, 2010).…”
Section: Literature Reviewmentioning
confidence: 99%