Research on the Impact of the Corporate Image on the Competitiveness of Interior Design Enterprises

Abstract

Abstract:In striving to secure a competitive advantage in the market, companies endeavor to create a high level of trust and attachment of customers to the company. Building a positive image is a prerequisite for businesses to enhance their competitiveness. In this regard, the main objective of this paper is to identify measures of corporate image, competitiveness of enterprises, and the relationship between them. This paper uses statistical methods (variance, regression, and correlation analysis) to study the influence of corporate image on the competitiveness of enterprises in the field of interior design. A questionnaire method is used to gather the primary data. Examined indicators are assessed using a 7-point Likert scale. The results of the survey indicate a strong correlation between the level of corporate image and that of competitiveness of enterprises. The conclusion includes a summary concerning the use of the corporate image as an important tool for a sustainable market presence and achieving a strong competitive edge. JEL Classification Numbers: M31, M20; DOI: http://dx.doi.org/10.12955/cbup.v5.973

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“…The creation of a general framework is very important to develop the study of corporate reputation and its effect on corporate performance. This research strengthens the results of Kyurova and Yaneva (2017) showing a strong correlation between corporate image and corporate competitiveness. In conclusion, corporate image is an important tool for realizing a sustainable market and achieving strong competitive advantage.…”

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“…Corporate social responsibility increases financial performance through enhancing a company's relationships with its primary stakeholder groups, according to the core principle, (Saeed et al, 2023) in their recent study, CSR and financial performance nexus of financial institutions in Ghana, confirmed this position. Kyurova and Yaneva (2017) observed the nexus amid corporate image and firm performance within the interior design industry in Prague and identified a strong and momentous influence of CSR on organizational performance. Alamgir and Nasir Uddin (2017) also found that CSR responsibility has a direct impact on an organization's performance in their study carried out to examine the impact of CSR on the performance of businesses.…”