2021
DOI: 10.1007/978-3-030-69717-4_75
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Research on the Impact of Product Attributes on Online Reputation of Goods Based on the EML

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“…Moreover, some research introduced the elaboration likelihood model (ELM) of social persuasion (Zhao et al, 2021;Teng et al, 2014). This model categorizes attitude change into the central route and the peripheral route.…”
Section: Methodsmentioning
confidence: 99%
“…Moreover, some research introduced the elaboration likelihood model (ELM) of social persuasion (Zhao et al, 2021;Teng et al, 2014). This model categorizes attitude change into the central route and the peripheral route.…”
Section: Methodsmentioning
confidence: 99%