Research on the impact of streamers’ linguistic emotional valence on live streaming performance in live streaming shopping environments

Ma, Xiangyang; Chen, Hongzhong; Lang, Xiaoping; Li, Tieshan; Wu, Niwei; Duong, Bao

doi:10.1016/j.jretconser.2024.104040

Journal of Retailing and Consumer Services

2024

DOI: 10.1016/j.jretconser.2024.104040

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Research on the impact of streamers’ linguistic emotional valence on live streaming performance in live streaming shopping environments

Xiangyang Ma,

Hongzhong Chen,

Xiaoping Lang

et al.

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Research on the impact of streamers’ linguistic emotional valence on live streaming performance in live streaming shopping environments

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References 60 publications

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