Research on the Development Path of Chinese Fitness Clubs

Abstract

The development of the fitness club is in the ascendant in China. At present, it mainly exists in three forms of high end, middle and low end. The main development mode is not mature enough. The development features are as follows: (1) The fitness demand continues to expand, the backward areas still have greater development space; (2) Policy and capital promote the establishment of fitness industry; (3) The market space of fitness industry is further increased; (4) The innovation of supply mode further promotes the development of fitness industry. Conclusion: the development of the fitness club in China is still relatively short, and the level of the club is uneven, how to improve the fitness club from the quality of service, and really promote the healthy development of the fitness industry, which is the direction of the effort.