Research on the Co-Creation Mechanism of Geographical Indication Industry Value Based on Evolutionary Game Analysis
Tingwei Zhao,
Xiang Yu,
Sishi Liu
Abstract:The success of the geographical indication industry relies on the collaborative value creation among its stakeholders. This article presents an evolutionary game model for the triad of associations, firms, and peasant households in the geographical indication industry. The model examines their strategic choices and analyzes the impact of profitability, scale factors, and premium factors across different developmental stages. The study uncovers that while all parties may display collective behavior, there are v… Show more
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