Research on the Choice of Quality Signal of B2C Enterprise under Asymmetric Information

Abstract

Firstly, this paper analyzed the characteristics of the quality signal of the products in B2C e-commerce enterprise based on a large number of documents. And then, according to the game theory, it proposed a risky avoidance model of the quality signal selection of the products of e-commerce enterprises under asymmetry information. Lastly, it summarized several strategies about the quality of the products of signal selection in B2C e-commerce enterprises based on this model.