Research on the Business Model of China Mobile Music

Abstract

The digital music began to spread online from last century 90s. It appears many sites that can audition on the Internet since 20th century, after then digital music gradually spread from the wired network to mobile networks, whose prosperity attracts more and more attention to this field. Digital music has brought new vigor to the gradually depressed music industry, and has brought new hope to the music industry which has been infringed by piracy for a long time. The development of digital music industry, especially the success of mobile music industry, needs us to not only pay attention to the development of the industry but also to accelerate the research on mobile music industry. Taking the development process of mobile music, industry chain and industry environment analysis as the foundation, this paper summarizes the successful business model of the development of mobile music through the case analysis on the successful enterprise in mobile music industry.