Abstract:The development of rural e-commerce and rural tourism has provided new ideas for the reform of rural economic construction. The rapid expansion of rural e-commerce represented by Taobao Village shows people the enormous potential of the rural e-commerce market. While e-commerce has changed the structure of rural economic development, the rapid development of rural tourism has also aroused people's concern. This article analyzes the development of Taobao Village and rural tourism and finds that the development … Show more
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