Abstract:Food is a basic human right since it is necessary for survival. Unsafe food threatens billions of people throughout the world. Every year, hundreds of thousands of people grow sick and die. Microbial, chemical, personal, and environmental hygiene are all issues that the food chain faces from farm to fork/plate. Human tragedies and economic disasters have been reported in the past as a result of purposeful or inadvertent personal behavior and government inability to ensure food safety and quality. The issue of … Show more
“…Green foods are free from chemicals and pose no harm to humans or the environment (Zahid et al, 2022). Currently, most literature emphasizes different aspects of green consumption, such as green services (Sulaiman et al, 2022), green beautifying products (Alwi et al, 2021), and green clothing (Ajimon and Prajod, 2021), while green food has received less attention. Based on this, the research offers significant contributions to green food literature.…”
Section: Concept Of Green Foodmentioning
confidence: 99%
“…There has been a gradual growth in global demand for green food, with sales reaching close to 100 billion USD in recent times (Sulaiman et al, 2022). Various scholars attribute this growth in sales to different motives, including the increasing concern among customers to protect the environment and uphold ethical standards (Willer et al, 2020), as well as considerations for health benefits (Akram et al, 2023).…”
Section: Introductionmentioning
confidence: 99%
“…Various scholars attribute this growth in sales to different motives, including the increasing concern among customers to protect the environment and uphold ethical standards (Willer et al, 2020), as well as considerations for health benefits (Akram et al, 2023). Several studies have attempted to understand the reasons behind customers' behavior in purchasing green food (Birch et al, 2018;Sulaiman et al, 2022;Göhler et al, 2023;Khan et al, 2023). The decision to buy green food is a complex phenomenon influenced by numerous factors, including social pressures and norms (Lang et al, 2022), geographic factors (Asad et al, 2022), price (Kushwah et al, 2019), and availability (Shabbir et al, 2020).…”
The study aims to explore the intricate connections between motivations, attitudes, and purchasing behavior concerning green food. To achieve this, the Self-determination Theory (SDT) is employed as the theoretical framework. A sample of 778 green food customers is evaluated using Structural Equation Modeling (SEM), and the data analysis incorporates environmental views and conviction as moderating variables. The results of the study reveal a noteworthy relationship between integrated external regulation and intrinsic motivation in shaping attitudes and purchasing behavior. Interestingly, the study finds that attitude does not significantly impact purchase behavior. The key takeaway from the findings is that ethical considerations related to health and social values strongly motivate customers to opt for green food. Practical implications suggest that marketing practitioners should tailor advertising messages to highlight the health and well-being benefits associated with green food. By emphasizing these aspects, marketers can stimulate customer interest and encourage the purchase of green products. The study sheds light on the importance of aligning marketing strategies with ethical values and health concerns on the target audience in the context of green food consumption.
“…Green foods are free from chemicals and pose no harm to humans or the environment (Zahid et al, 2022). Currently, most literature emphasizes different aspects of green consumption, such as green services (Sulaiman et al, 2022), green beautifying products (Alwi et al, 2021), and green clothing (Ajimon and Prajod, 2021), while green food has received less attention. Based on this, the research offers significant contributions to green food literature.…”
Section: Concept Of Green Foodmentioning
confidence: 99%
“…There has been a gradual growth in global demand for green food, with sales reaching close to 100 billion USD in recent times (Sulaiman et al, 2022). Various scholars attribute this growth in sales to different motives, including the increasing concern among customers to protect the environment and uphold ethical standards (Willer et al, 2020), as well as considerations for health benefits (Akram et al, 2023).…”
Section: Introductionmentioning
confidence: 99%
“…Various scholars attribute this growth in sales to different motives, including the increasing concern among customers to protect the environment and uphold ethical standards (Willer et al, 2020), as well as considerations for health benefits (Akram et al, 2023). Several studies have attempted to understand the reasons behind customers' behavior in purchasing green food (Birch et al, 2018;Sulaiman et al, 2022;Göhler et al, 2023;Khan et al, 2023). The decision to buy green food is a complex phenomenon influenced by numerous factors, including social pressures and norms (Lang et al, 2022), geographic factors (Asad et al, 2022), price (Kushwah et al, 2019), and availability (Shabbir et al, 2020).…”
The study aims to explore the intricate connections between motivations, attitudes, and purchasing behavior concerning green food. To achieve this, the Self-determination Theory (SDT) is employed as the theoretical framework. A sample of 778 green food customers is evaluated using Structural Equation Modeling (SEM), and the data analysis incorporates environmental views and conviction as moderating variables. The results of the study reveal a noteworthy relationship between integrated external regulation and intrinsic motivation in shaping attitudes and purchasing behavior. Interestingly, the study finds that attitude does not significantly impact purchase behavior. The key takeaway from the findings is that ethical considerations related to health and social values strongly motivate customers to opt for green food. Practical implications suggest that marketing practitioners should tailor advertising messages to highlight the health and well-being benefits associated with green food. By emphasizing these aspects, marketers can stimulate customer interest and encourage the purchase of green products. The study sheds light on the importance of aligning marketing strategies with ethical values and health concerns on the target audience in the context of green food consumption.
“…When used in the course of conducting work, knowledge management enhances and expands relevant information sources (Sulaiman & Ahmed, 2017). This action improves organizational productivity by lowering costs, eliminating repetitive processes, decreasing errors, and saving time and money (Sulaiman, et al, 2022). Businesses and administrators face contemporary issues as a consequence of the knowledge economy's rise at the end of the 20th century.…”
The purpose of the study is to examine the mediating role of crisis management between knowledge management and employee commitment. Committed employees are needed to keep the workforce motivated and knowledge is required to keep them committed, however, crisis issues develop loyalty among the employees, and this can only be achieved if the employees effectively manage knowledge. For the purpose of achieving the objectives of the study, primary study has been conducted. A sample of 384 employees was used to run structural equation modeling. The findings revealed that knowledge management has a significant impact over employee commitment, likewise, crisis management significantly mediates the positive relationship between knowledge management and employee commitment. The study used the underpinning support of knowledge-based view, and it is an attempt to enrich the theory by adding crisis management in the theory as a mediator.
“…In this study, we concentrate on two essential crisis components: First the knowledge management (Cillo, Rialti, Bertoldi, & Ciampi, 2019;Sulaiman, et al, 2022) and second leadership (Asad, Asif, Allam, & Sheikh, 2021). With a thorough awareness of these factors, knowledge management support leadership and the formation of a dynamic, crisisalert employee commitment can be achieved during the time of crisis (Thomas & Terry, 2022).…”
Purpose: Using crisis management as a mediator between leadership skills, knowledge management, and employee commitment, the study examines the role of crisis management in UAE public sector organizations. In order to motivate employees and keep them committed, supportive leadership skills and knowledge are required. However, crisis management if managed through proper knowledge and skilled leadership develops employee commitment which is highly needed in the times of crisis.
Theoretical framework: Managing knowledge and leadership skills during crisis situations can only be achieved if employees are able to effectively manage them.
Design/methodology/approach: Using SMART PLS3, a structural equation modeling approach has been used to analyze the collected data in order to meet the objectives of the study.
Findings: Likewise, crisis management significantly moderates the relationship between leadership, knowledge management, and employee commitment. Leadership, knowledge management, and employee commitment are strongly related.
Research, Practical & Social implications: Despite genuine efforts, this study constraint persists. First, the study's sole focus is on employee commitment during times of crisis, and knowledge management is a crucial component of this. Also examined were aspects of knowledge management that affect employee commitment in detail.
Originality/value: In this study, crisis management as a mediator was added to the theory and the matrix based on the knowledge-based view of crisis response leadership.
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