Research on Product Innovation of Tourism Enterprises under the Background of Aging

Abstract

How to adapt to the development status of an aging population, develop innovative tourism products and improve the tourism experience of elderly tourists have become an important issue for tourism enterprises to be solved. Based on this, this paper constructs a structural equation model to explore the impact of tourist-to-tourist interactions on subjective well-being. Using SPSS and AMOS software to analyze the data of 416 elderly tourists in Chengdu, China, it is found that the interaction between elderly tourists directly or indirectly affects subjective well-being. Well-being and the value of tourism experience have a partial mediating effect on it. The tourism companies can innovate tourism service products in terms of improving employee service skills, creating a good tourism atmosphere, and guiding the interactive behavior of elderly tourists.