Research on Private Domain Traffic Operation Link Based on D2C Lead Marketing

Abstract

This project aims to build an online platform, open up an integrated link integrating brand building, mental planting and effect transformation, obtain user leads through various marketing methods such as content creation and channel delivery, and establish a social customer relationship management system for the third-party automotive industry based on artificial intelligence technology. To carry out the link operation after retention collection, data cleaning, hierarchical screening, AI intelligent customer service, etc., to establish high-quality brand user clues database information. On the basis of exploring the realization of live streaming clues, this project will cooperate with the media operation room to build the mini program platform for users of Zhongqi Media, complete the introduction of the platform for prospective users of online and offline projects of Zhongqi Media, and conduct user operation through the modular construction of the platform. Build a complete private domain operation system of "public domain drainage, content planting, attracting and retaining funds, label classification, private domain precipitation, guided purchase, activation, potential customer tracking, and data duplication".