Research on Prediction Model of the Detection and Impact of New Telecom Offer’s for Retention of Vulnerable Customers

Abstract

Due to the quick improvement of telecommunication industry, the service suppliers are slanted more towards development of the subscriber base. To address the issue of making due in the focused condition, the maintenance of existing customers has turned into an enormous test. In the review done in the Telecom business, it is expressed that the cost of obtaining another customer is significantly more that holding the current one. This paper studies about the effect of new telecom services and offers for retention of existing (customers who have ever picked the first telecom service packages) and the income variety from the point of view of utility and client decision conduct. Critical indicators, for example, utility of service packages, exchange likelihood of the customers inside and expected difference in income are obtained, which are helpful for market orientation, income forecast and improvement administration of the new telecom services tariff.