Research on Optimization Strategy of Commercial Street Spatial Vitality Based on Pedestrian Trajectories

Abstract

Commercial pedestrian streets significantly enhance urban life. Previous research often depends on limited survey data or subjective evaluations, which fail to fully capture the impact of street elements on spatial vitality under diverse spatiotemporal conditions. This study, conducted in Beijing’s Sanlitun commercial district, analyzes pedestrian data from six branch roads collected via WiFi detection to determine how various spatial elements influence the vibrancy of commercial pedestrian streets. The results show a positive correlation between street width, ranging from 5.88 to 10.83 m, and vitality. Furthermore, the influence of different street elements on vitality varies notably. During the daytime, street width is the most effective element for enhancing vitality, with a maximum standardized coefficient of 1.717. However, at night, the associations between advertising area, store type, and vitality diminish. The street recording the highest nighttime vitality peaked at a pedestrian count of 91.7831. The contribution of street width to enhancing nighttime vitality is 2.49 times greater than at noon on non-working days, 2.01 times more than on working days, and 2.92 times higher than the impact of tables and chairs. Therefore, street design should prioritize street width, ground floor interface permeability, number of tables and chairs, store density, advertising area, and store type.