Research on Optimization of Cross-border E-commerce Marketing Strategy of Agricultural Products under the Background of Environmental Protection

Liu, Wei; Yang, Yang; Dan, Xu

doi:10.1088/1757-899x/612/5/052031

Cited by 3 publications

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…e process of scene dissemination of computational advertisements needs to be supported by the underlying architecture such as technical foundation and data foundation [33]. In this process, multiple scene elements need to be coordinated to complete propagation at the same time.…”

Section: Technology Supportmentioning

confidence: 99%

Study on Optimization of Marketing Communication Strategies in the Era of Artificial Intelligence

Wen¹,

Lin

Guo

2022

Mobile Information Systems

View full text Add to dashboard Cite

This paper starts from the research of computational advertising and scene theory, based on the background of artificial intelligence technology application, and studies the communication strategy of the computational advertising scene. It studies the three major strategies of computing advertising scene communication and deeply analyzes the principles and applications of scene insight strategy, content selection strategy, and community operation strategy. Results show the following: (1) under the background that the era of artificial intelligence has arrived, computing advertising uses artificial intelligence algorithms to complete breakthrough upgrades. Through the combination of algorithms and data, its intelligent upgrades are mainly manifested in three aspects: First, to achieve higher matching accuracy communication, the second is efficient customized communication, and the third is to realize the contextual interaction between advertisements and users; (2) the “intelligent” performance characteristics of intelligent scene dissemination of computing advertising are mainly in the application of scene intelligence technology, the intelligence of the data platform, and the intelligent construction of user portraits; (3) in the era of artificial intelligence, the communication strategies for computing advertising scenarios mainly include intelligent scenario insight strategies, content selection strategies, and community operation strategies. First, the intelligent scene insight strategy is mainly analyzed from two levels. On the one hand, it is a scene mining based on intelligent data and an in-depth analysis of the user tag system centered on intelligent algorithms. On the other hand, through the research on keyword search, the impact of intelligent upgrade on scenario insight is analyzed. Secondly, in terms of content selection strategy, the application of artificial intelligence technology has brought a new upgrade to the creation and recommendation mechanism of computational advertisements.

show abstract

Section: Technology Supportmentioning

confidence: 99%

Study on Optimization of Marketing Communication Strategies in the Era of Artificial Intelligence

Wen¹,

Lin

Guo

2022

Mobile Information Systems

View full text Add to dashboard Cite

show abstract

The innovation path of agricultural products e-commerce marketing mode under the background of “live broadcast + short video”

Zhou,

Lu,

Liu

et al. 2023

Applied Mathematics and Nonlinear Sciences

View full text Add to dashboard Cite

In order to evaluate the dependability and validity of the scale, this paper first examines the features of farming direct seeding. It then builds a scale that includes charm, expertise, interactivity, spatial presence, perceived value, platform notoriety, and buy intention. The project’s internal coherence and logic are confirmed by extracting the common factors using the principal component analysis method, followed by factor rotation using the maximum variance method. In order to confirm the relationship between anchor characteristics, spatial presence, perceived value, platform reputation, and purchase intention, we conduct an empirical study on the impact of live-streaming media characteristics on consumers’ purchase intentions. We also conduct correlation analysis, regression analysis, adjustment effect test, and hypothesis test. Interactivity has a considerable positive impact on perceived value, as evidenced by the magnitude of the standardized regression coefficient of 0.138 and Sig=0.019005. Professionalism has a strong positive impact on perceived value, as shown by the standardized regression coefficient of professionalism on perceived value, which is 0.292, Sig=0.0000.05. Living agricultural products must combine their own qualities and concentrate on the marketing and selling their wares.

show abstract

Impact and optimization strategy of cross-border e-commerce on aquatic product supply chain under the background of big data

Yan

2023

Desalination and Water Treatment

View full text Add to dashboard Cite

Research on Optimization of Cross-border E-commerce Marketing Strategy of Agricultural Products under the Background of Environmental Protection

Cited by 3 publications

References 0 publications

Study on Optimization of Marketing Communication Strategies in the Era of Artificial Intelligence

Study on Optimization of Marketing Communication Strategies in the Era of Artificial Intelligence

The innovation path of agricultural products e-commerce marketing mode under the background of “live broadcast + short video”

Impact and optimization strategy of cross-border e-commerce on aquatic product supply chain under the background of big data

Contact Info

Product

Resources

About