Research on online shopping problems behind the “Double Eleven” shopping festival

Liu, Yang; Gao, Rui; Tong, S.

doi:10.1016/b978-0-08-100274-2.00009-1

Cited by 3 publications

(2 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…By reading the "Double Eleven" relevant literature about 29 papers to find four main limitations: false promotions, false propaganda gimmick to attract customers and businesses manufacture and supply shortage. And analyze the impact of these limitations on the double 11.it concludes that the problems existing in the double 11 activities are also the main problems of online consumption, which will play a key role in the development of the online consumption economy [8]. Therefore, for the development of Double Eleven and online consumption, we must solve these problems.…”

Section: Related Researchmentioning

confidence: 98%

Rapid Development of Douyin Will Have a Great Threat to Taobao and Subvert the Industry Pattern

Liu¹

2022

Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

View full text Add to dashboard Cite

This article analyzes the data including double eleven turnover, anchor, and the customer satisfaction. It finds that the rapid development of Douyin has a huge threat to Taobao and has a trend to replace it. The study reveals that, firstly, Douyin is developing rapidly, and its turnover is much faster than Taobao. It is popular among people, but Taobao's return rate is rising and its satisfaction is decreasing. Secondly, because of Douyin's unique advantages and Taobao's obvious shortcomings. Therefore, the traditional model of business will be subverted, who can seize the flow entrance is the key. Finally, Taobao relies heavily on Li Jiaqi and Weiya, however, Douyin has many directions of development. Thus, Douyin has made the audience become the disseminators of short video works, thus forming a unique "vibrato" cultural trend. This trend also has Douyin's constantly updated development opportunities. Because Douyin keeps up with the trend, so it is inevitable to replace Taobao. Douyin has created a lot of entrepreneurship and employment opportunities and has made important contributions to ease employment pressure, expand employment scale and enrich employment types. So far, a huge, stable, orderly, and complex employment system has been formed around the platform of shaking. Meanwhile, Douyin has produced a series of positive effects on activating entrepreneurship, absorbing employment, innovating, stimulating consumption, etc. It has greatly promoted China's economic development.

show abstract

Section: Related Researchmentioning

confidence: 98%

Rapid Development of Douyin Will Have a Great Threat to Taobao and Subvert the Industry Pattern

Liu¹

2022

Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

View full text Add to dashboard Cite

show abstract

“…The existing literature has put forward external financing and internal financing to solve problem of capital constraint in a supply chain [25,30,42]. Yang et al [43] implement a financing method between suppliers and financing institutions to analyze the role and efficiency of buyer intermediation in financing. Chod [10] shows that, when products differ in cost, revenue, or demand parameters, debt financing distorts retailer's inventory decision.…”

Section: Literature Reviewmentioning

confidence: 99%

The role of voucher sale in advance for a capital-constrained supply chain

Wang

Liu

2021

RAIRO-Oper. Res.

View full text Add to dashboard Cite

This paper studies voucher sale as an operational method to raise working capital for a supply chain, which consists of a supplier and a capital-constrained retailer. The retailer takes advantage of an online platform to sell vouchers and to get access to borrowing from a bank. By formulating a Stackelberg game model, we show the retailer's possible order quantities in the cases without and with bank loan and analyze the impact of voucher sale on the retailer's optimal choice of order quantity and the supplier's optimal wholesale price. We find that a smaller voucher's price induces the retailer to be more likely to order with loan from a bank while a larger voucher's value induces an order quantity with the loan more difficult to be repaid. In addition, if voucher's price is large, the supplier decides a wholesale price which leads the retailer not to borrow from a bank; and if voucher's price is small, the supplier's optimal decision is obtained by anticipating the retailer to borrow from a bank. We also analyze the impact of voucher sale in the presence of trade credit financing on the firms' decisions. The results show that the voucher's price should be small so that the retailer can repay the supplier if voucher's value is large; otherwise, the retailer either does not borrow from the supplier or may not repay the supplier. Besides, the supplier decides a wholesale price so that the retailer does not borrow or can repay the supplier, except that the voucher's value is large and the voucher's price is medium.

show abstract

L'Oréal

2023

Advances in Marketing, Customer Relationship Management, and E-Services

View full text Add to dashboard Cite

L'Oréal has been one of the most popular cosmetic brands in China in recent years with all its series of brands and product lines from professional skincare to mass cosmetics. On November 18, 2021, L'Oréal was accused of false promotion because of sales price discrepancies between Double Eleven Festival's promised prices and other sales channel prices. L'Oréal did not respond promptly to its customer service at first. Later on, L'Oréal handled this controversy by deleting its Weibo advertisement and releasing sales coupons to customers, which ignited dissatisfaction and heated public outcry for its poor customer service.

show abstract

Research on online shopping problems behind the “Double Eleven” shopping festival

Cited by 3 publications

References 0 publications

Rapid Development of Douyin Will Have a Great Threat to Taobao and Subvert the Industry Pattern

Rapid Development of Douyin Will Have a Great Threat to Taobao and Subvert the Industry Pattern

The role of voucher sale in advance for a capital-constrained supply chain

L'Oréal

Contact Info

Product

Resources

About